There is an old phrase in English that warns against what can happen when people gain too much power and status in society – ‘the higher they rise, the harder they fall’. Webster’s online dictionary gives the following explanation of this phrase by declaring that ‘the more important or powerful a person is, the more difficult it is for them when they lose their power or importance’.
Judging by the presentations given by various industry leaders at a conference I recently attended, I would alter this phrase slightly by saying ‘the higher they rise, the more they lose touch with what their audience wants to hear’. Les mer